This is a type specimen booklet celebrating the Gotham typeface. Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones and released to the world in 2000. I noticed Gotham is used for Balenciaga, it inspired my concept to create a booklet selling the Gotham font as a fashion brand. The use of accordion fold is to feature different families of the Gotham font, a description talking about the modern font, the alphabet and numbers. The inside features a listing of a letterform and percent symbol, the different type weights, numbers and symbols. The cover showcases the round shape of the letterform G. cThe colors of orange and black gives the brand a meaning of attraction, happiness and power.
