As an Art Director collaborating with Wolfgang LA, I worked on creative concepts for Johnston & Murphy’s campaign, “Not Your Dad’s Shoe Company.” The project focused on modernizing the brand’s image and presenting it to a younger, style forward audience. My role involved developing visual marketing mockups across multiple platforms, including Instagram ads, a refreshed Instagram brand profile concept, website design explorations, and a defined brand color palette. I also created digital to print poster and billboard mockups to demonstrate how the campaign could extend across social, web, and large scale out-of-home placements while maintaining a cohesive and contemporary brand presence.
Role: Junior Art Director
Agency: Wolfgang LA
Deliverables: Instagram ad mockups, Instagram brand profile concept, website mockups, brand color palette, digital to print posters, billboard concepts
